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About us.

At Roov, we love homes and are just as passionate about the products that go in them. We focus on Quality, Style, Variety and Value. Our range of items are selected from some of the finest quality products from brands such as Maison & White. Our goal is simple, to offer a range of products that covers all aspects of life at home, making it as easy and as enjoyable as possible.


Our story.

We are a fast paced, energetic, online retailer aimed at giving you the best possible deals with our huge range of Home & Garden products as well as a range of complementing products you never knew you needed!

Xbite, the company behind Roov, has been operating in the UK for over 15 years! We operate from our custom built head office and logistics centre in Chesterfield UK, which is the hub for our operation so you can rest easy knowing that your order is picked, packed and dispatched all under the same roof. From the Customer Service team to our Warehouse and Logistics team!

Our values.

Our values are crystal clear. High quality items at competitive prices.

We are committed to giving customers an enjoyable experience with fast shipping & delivery, no hassle returns and a dedicated Customer Service team to help out whatever your query may be.

We also have one of the best loyalty schemes in place to reward customers for purchasing with us!

And finally we think our planet is pretty great so we keep an eye on our environmental footprint and make sure it stays as small as possible.

Our future.

Here at Roov, we have our finger on the pulse, meaning when it comes to the brands, the latest trends, our customers and our competition, we never miss a trick.

We are constantly adding more to our product base to make sure our offering stays on top.

Discover & Save.